for Grindex

Update: 04.04.2021

Last week: 12 week 2022 (21.03.2022 - 27.03.2022)

Last full month: Feb 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	2 592	-20.1%	53.0%	-6.3	1 254 736	-21.7%	80.8%	-4.2	-10.6%
MoM	11 577	16.9%	55.7%	4.2	5 204 099	19.8%	82.7%	2.8	8.0%
YTD	33 492	8.9%	55.4%	-3.9	15 484 462	39.9%	82.7%	0.9	16.5%
MAT	120 337	-18.6%	54.7%	-7	50 029 522	8.3%	80.6%	-0.8	-8.1%
KAPSIKAM
WoW	21 381	-21.8%	3.4%	-0.1	9 402 996	-22.5%	3.3%	0	-20.0%
MoM	184 740	-6.2%	3.7%	-0.2	75 707 986	-6.3%	3.8%	-0.3	-2.2%
YTD	281 661	-4.4%	3.6%	-0.2	118 005 258	-4.7%	3.6%	-0.9	1.2%
MAT	1 052 205	-17.8%	3.3%	-0.4	433 124 606	-10.9%	3.5%	-0.6	-8.9%
MILDRONATE
WoW	116 381	-26.0%	21.6%	-0.7	76 171 118	-28.6%	22.2%	-1.3	-23.6%
MoM	508 991	18.0%	21.8%	1	242 664 826	38.3%	20.6%	2.7	12.4%
YTD	1 530 292	32.3%	16.8%	2.2	794 406 202	61.9%	17.2%	3.3	14.9%
MAT	5 169 374	15.2%	17.0%	2.6	2 237 194 069	25.0%	15.6%	2.4	-2.2%
SULFARGIN
WoW	2 974	-11.5%	0.7%	0.1	1 536 617	-9.7%	0.9%	0.1	-20.6%
MoM	14 059	2.0%	1.0%	0	6 756 585	0.2%	1.3%	0	-0.2%
YTD	40 822	9.1%	0.9%	0.1	20 113 006	14.7%	1.1%	0.1	1.9%
MAT	167 553	-16.7%	0.8%	-0.1	82 345 071	-5.3%	1.2%	0	-6.3%
VIPROSAL
WoW	28 476	-21.6%	4.2%	-0.1	12 279 015	-22.6%	4.1%	0	-19.9%
MoM	122 479	0.5%	4.5%	0.1	48 514 619	1.0%	4.5%	0	-2.0%
YTD	375 541	39.3%	4.4%	1.2	153 433 296	47.8%	4.3%	0.8	2.3%
MAT	1 349 400	0.0%	4.0%	0.3	520 889 131	7.6%	4.0%	0.1	-8.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	33 492	8.9%	55.4%	-3.9	15 484 462	39.9%	82.7%	0.9	16.5%
KAPSIKAM	281 661	-4.4%	3.6%	-0.2	118 005 258	-4.7%	3.6%	-0.9	1.2%
MILDRONATE	1 530 292	32.3%	16.8%	2.2	794 406 202	61.9%	17.2%	3.3	14.9%
SULFARGIN	40 822	9.1%	0.9%	0.1	20 113 006	14.7%	1.1%	0.1	1.9%
VIPROSAL	375 541	39.3%	4.4%	1.2	153 433 296	47.8%	4.3%	0.8	2.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	120 337	-18.6%	54.7%	-7	50 029 522	8.3%	80.6%	-0.8	-8.1%
KAPSIKAM	1 052 205	-17.8%	3.3%	-0.4	433 124 606	-10.9%	3.5%	-0.6	-8.9%
MILDRONATE	5 169 374	15.2%	17.0%	2.6	2 237 194 069	25.0%	15.6%	2.4	-2.2%
SULFARGIN	167 553	-16.7%	0.8%	-0.1	82 345 071	-5.3%	1.2%	0	-6.3%
VIPROSAL	1 349 400	0.0%	4.0%	0.3	520 889 131	7.6%	4.0%	0.1	-8.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 592	-20.1%	53.0%	-6.3	1 254 736	-21.7%	80.8%	-4.2	-10.6%
KAPSIKAM	21 381	-21.8%	3.4%	-0.1	9 402 996	-22.5%	3.3%	0	-20.0%
MILDRONATE	116 381	-26.0%	21.6%	-0.7	76 171 118	-28.6%	22.2%	-1.3	-23.6%
SULFARGIN	2 974	-11.5%	0.7%	0.1	1 536 617	-9.7%	0.9%	0.1	-20.6%
VIPROSAL	28 476	-21.6%	4.2%	-0.1	12 279 015	-22.6%	4.1%	0	-19.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	11 577	16.9%	55.7%	4.2	5 204 099	19.8%	82.7%	2.8	8.0%
KAPSIKAM	184 740	-6.2%	3.7%	-0.2	75 707 986	-6.3%	3.8%	-0.3	-2.2%
MILDRONATE	508 991	18.0%	21.8%	1	242 664 826	38.3%	20.6%	2.7	12.4%
SULFARGIN	14 059	2.0%	1.0%	0	6 756 585	0.2%	1.3%	0	-0.2%
VIPROSAL	122 479	0.5%	4.5%	0.1	48 514 619	1.0%	4.5%	0	-2.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца