for Grindex

Update: 04.04.2021

Last week: 12 week 2022 (21.03.2022 - 27.03.2022)

Last full month: Feb 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 2 592 -20.1% 53.0% -6.3 1 254 736 -21.7% 80.8% -4.2 -10.6%
MoM 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.0%
YTD 33 492 8.9% 55.4% -3.9 15 484 462 39.9% 82.7% 0.9 16.5%
MAT 120 337 -18.6% 54.7% -7 50 029 522 8.3% 80.6% -0.8 -8.1%
KAPSIKAM
WoW 21 381 -21.8% 3.4% -0.1 9 402 996 -22.5% 3.3% 0 -20.0%
MoM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -2.2%
YTD 281 661 -4.4% 3.6% -0.2 118 005 258 -4.7% 3.6% -0.9 1.2%
MAT 1 052 205 -17.8% 3.3% -0.4 433 124 606 -10.9% 3.5% -0.6 -8.9%
MILDRONATE
WoW 116 381 -26.0% 21.6% -0.7 76 171 118 -28.6% 22.2% -1.3 -23.6%
MoM 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.4%
YTD 1 530 292 32.3% 16.8% 2.2 794 406 202 61.9% 17.2% 3.3 14.9%
MAT 5 169 374 15.2% 17.0% 2.6 2 237 194 069 25.0% 15.6% 2.4 -2.2%
SULFARGIN
WoW 2 974 -11.5% 0.7% 0.1 1 536 617 -9.7% 0.9% 0.1 -20.6%
MoM 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 -0.2%
YTD 40 822 9.1% 0.9% 0.1 20 113 006 14.7% 1.1% 0.1 1.9%
MAT 167 553 -16.7% 0.8% -0.1 82 345 071 -5.3% 1.2% 0 -6.3%
VIPROSAL
WoW 28 476 -21.6% 4.2% -0.1 12 279 015 -22.6% 4.1% 0 -19.9%
MoM 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -2.0%
YTD 375 541 39.3% 4.4% 1.2 153 433 296 47.8% 4.3% 0.8 2.3%
MAT 1 349 400 0.0% 4.0% 0.3 520 889 131 7.6% 4.0% 0.1 -8.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 33 492 8.9% 55.4% -3.9 15 484 462 39.9% 82.7% 0.9 16.5%
KAPSIKAM 281 661 -4.4% 3.6% -0.2 118 005 258 -4.7% 3.6% -0.9 1.2%
MILDRONATE 1 530 292 32.3% 16.8% 2.2 794 406 202 61.9% 17.2% 3.3 14.9%
SULFARGIN 40 822 9.1% 0.9% 0.1 20 113 006 14.7% 1.1% 0.1 1.9%
VIPROSAL 375 541 39.3% 4.4% 1.2 153 433 296 47.8% 4.3% 0.8 2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 120 337 -18.6% 54.7% -7 50 029 522 8.3% 80.6% -0.8 -8.1%
KAPSIKAM 1 052 205 -17.8% 3.3% -0.4 433 124 606 -10.9% 3.5% -0.6 -8.9%
MILDRONATE 5 169 374 15.2% 17.0% 2.6 2 237 194 069 25.0% 15.6% 2.4 -2.2%
SULFARGIN 167 553 -16.7% 0.8% -0.1 82 345 071 -5.3% 1.2% 0 -6.3%
VIPROSAL 1 349 400 0.0% 4.0% 0.3 520 889 131 7.6% 4.0% 0.1 -8.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 592 -20.1% 53.0% -6.3 1 254 736 -21.7% 80.8% -4.2 -10.6%
KAPSIKAM 21 381 -21.8% 3.4% -0.1 9 402 996 -22.5% 3.3% 0 -20.0%
MILDRONATE 116 381 -26.0% 21.6% -0.7 76 171 118 -28.6% 22.2% -1.3 -23.6%
SULFARGIN 2 974 -11.5% 0.7% 0.1 1 536 617 -9.7% 0.9% 0.1 -20.6%
VIPROSAL 28 476 -21.6% 4.2% -0.1 12 279 015 -22.6% 4.1% 0 -19.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.0%
KAPSIKAM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -2.2%
MILDRONATE 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.4%
SULFARGIN 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 -0.2%
VIPROSAL 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -2.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs