Update: 04.04.2021
Last week: 12 week 2022 (21.03.2022 - 27.03.2022)
Last full month: Feb 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 2 592 | -20.1% | 53.0% | -6.3 | 1 254 736 | -21.7% | 80.8% | -4.2 | -10.6% |
| MoM | 11 577 | 16.9% | 55.7% | 4.2 | 5 204 099 | 19.8% | 82.7% | 2.8 | 8.0% |
| YTD | 33 492 | 8.9% | 55.4% | -3.9 | 15 484 462 | 39.9% | 82.7% | 0.9 | 16.5% |
| MAT | 120 337 | -18.6% | 54.7% | -7 | 50 029 522 | 8.3% | 80.6% | -0.8 | -8.1% |
| KAPSIKAM | |||||||||
| WoW | 21 381 | -21.8% | 3.4% | -0.1 | 9 402 996 | -22.5% | 3.3% | 0 | -20.0% |
| MoM | 184 740 | -6.2% | 3.7% | -0.2 | 75 707 986 | -6.3% | 3.8% | -0.3 | -2.2% |
| YTD | 281 661 | -4.4% | 3.6% | -0.2 | 118 005 258 | -4.7% | 3.6% | -0.9 | 1.2% |
| MAT | 1 052 205 | -17.8% | 3.3% | -0.4 | 433 124 606 | -10.9% | 3.5% | -0.6 | -8.9% |
| MILDRONATE | |||||||||
| WoW | 116 381 | -26.0% | 21.6% | -0.7 | 76 171 118 | -28.6% | 22.2% | -1.3 | -23.6% |
| MoM | 508 991 | 18.0% | 21.8% | 1 | 242 664 826 | 38.3% | 20.6% | 2.7 | 12.4% |
| YTD | 1 530 292 | 32.3% | 16.8% | 2.2 | 794 406 202 | 61.9% | 17.2% | 3.3 | 14.9% |
| MAT | 5 169 374 | 15.2% | 17.0% | 2.6 | 2 237 194 069 | 25.0% | 15.6% | 2.4 | -2.2% |
| SULFARGIN | |||||||||
| WoW | 2 974 | -11.5% | 0.7% | 0.1 | 1 536 617 | -9.7% | 0.9% | 0.1 | -20.6% |
| MoM | 14 059 | 2.0% | 1.0% | 0 | 6 756 585 | 0.2% | 1.3% | 0 | -0.2% |
| YTD | 40 822 | 9.1% | 0.9% | 0.1 | 20 113 006 | 14.7% | 1.1% | 0.1 | 1.9% |
| MAT | 167 553 | -16.7% | 0.8% | -0.1 | 82 345 071 | -5.3% | 1.2% | 0 | -6.3% |
| VIPROSAL | |||||||||
| WoW | 28 476 | -21.6% | 4.2% | -0.1 | 12 279 015 | -22.6% | 4.1% | 0 | -19.9% |
| MoM | 122 479 | 0.5% | 4.5% | 0.1 | 48 514 619 | 1.0% | 4.5% | 0 | -2.0% |
| YTD | 375 541 | 39.3% | 4.4% | 1.2 | 153 433 296 | 47.8% | 4.3% | 0.8 | 2.3% |
| MAT | 1 349 400 | 0.0% | 4.0% | 0.3 | 520 889 131 | 7.6% | 4.0% | 0.1 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 33 492 | 8.9% | 55.4% | -3.9 | 15 484 462 | 39.9% | 82.7% | 0.9 | 16.5% |
| KAPSIKAM | 281 661 | -4.4% | 3.6% | -0.2 | 118 005 258 | -4.7% | 3.6% | -0.9 | 1.2% |
| MILDRONATE | 1 530 292 | 32.3% | 16.8% | 2.2 | 794 406 202 | 61.9% | 17.2% | 3.3 | 14.9% |
| SULFARGIN | 40 822 | 9.1% | 0.9% | 0.1 | 20 113 006 | 14.7% | 1.1% | 0.1 | 1.9% |
| VIPROSAL | 375 541 | 39.3% | 4.4% | 1.2 | 153 433 296 | 47.8% | 4.3% | 0.8 | 2.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 120 337 | -18.6% | 54.7% | -7 | 50 029 522 | 8.3% | 80.6% | -0.8 | -8.1% |
| KAPSIKAM | 1 052 205 | -17.8% | 3.3% | -0.4 | 433 124 606 | -10.9% | 3.5% | -0.6 | -8.9% |
| MILDRONATE | 5 169 374 | 15.2% | 17.0% | 2.6 | 2 237 194 069 | 25.0% | 15.6% | 2.4 | -2.2% |
| SULFARGIN | 167 553 | -16.7% | 0.8% | -0.1 | 82 345 071 | -5.3% | 1.2% | 0 | -6.3% |
| VIPROSAL | 1 349 400 | 0.0% | 4.0% | 0.3 | 520 889 131 | 7.6% | 4.0% | 0.1 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 2 592 | -20.1% | 53.0% | -6.3 | 1 254 736 | -21.7% | 80.8% | -4.2 | -10.6% |
| KAPSIKAM | 21 381 | -21.8% | 3.4% | -0.1 | 9 402 996 | -22.5% | 3.3% | 0 | -20.0% |
| MILDRONATE | 116 381 | -26.0% | 21.6% | -0.7 | 76 171 118 | -28.6% | 22.2% | -1.3 | -23.6% |
| SULFARGIN | 2 974 | -11.5% | 0.7% | 0.1 | 1 536 617 | -9.7% | 0.9% | 0.1 | -20.6% |
| VIPROSAL | 28 476 | -21.6% | 4.2% | -0.1 | 12 279 015 | -22.6% | 4.1% | 0 | -19.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 11 577 | 16.9% | 55.7% | 4.2 | 5 204 099 | 19.8% | 82.7% | 2.8 | 8.0% |
| KAPSIKAM | 184 740 | -6.2% | 3.7% | -0.2 | 75 707 986 | -6.3% | 3.8% | -0.3 | -2.2% |
| MILDRONATE | 508 991 | 18.0% | 21.8% | 1 | 242 664 826 | 38.3% | 20.6% | 2.7 | 12.4% |
| SULFARGIN | 14 059 | 2.0% | 1.0% | 0 | 6 756 585 | 0.2% | 1.3% | 0 | -0.2% |
| VIPROSAL | 122 479 | 0.5% | 4.5% | 0.1 | 48 514 619 | 1.0% | 4.5% | 0 | -2.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs